Death to Helvetica

This project is a critical reflection on the typeface Helvetica. Since its design by Max Miedinger and Eduard Hoffman in 1957, it has become ubiquitous – the go-to typface for graphic designers everywhere. The aim of this project is to generate a conversation around the overuse of Helvetica through its 'destruction' thus encouraging designers to think about alternative approaches to typographic design and typesetting.

Design Outcome

publication design

The final outcome is a collection of Helvetica posters, all destroyed with an irreverent perspective. Brought together in a printed publication and framed in relation to the concept of death and destruction. This concept is sustained in every aspect of the publication, from the use of hand written typography, to the use of a custom made body-bag to package the publication, even with its very own toe-tag.